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The IDeA in association with the National Cultural Forum has produced this document to help providers of culture and sport services understand more about the social care sector.

Councils in England have been tasked with transforming the social care they provide by placing the person at the centre and promoting choice and control. Underpinning this is a focus on supporting people to maintain their independence and quality of life. Encouraging preventative services that promote well-being and reduce the need for intensive health or social care will increase the demand on culture and sport to provide activity for this growing sector of the population.

This report outlines the policy context, reviews the existing evidence base and highlights actions that culture and sport managers can take. By engaging in the right partnerships and through strategic commissioning, culture and sport services will be able to better contribute to improving outcomes for older people.